Art Direction, Title Treatment Design
If I Go Missing The Witches Did It
Synopsis
A young black woman accompanies her white boyfriend to the Hamptons, but when she encounters a group of powerful influencers, who also happen to be witches, she goes missing. Simultaneously, a white podcaster becomes obsessed with finding her.
Genre
Comedy, Mystery
Brief
This show is a lot of things at once—satire, social commentary, a read of white women—but it’s also about spells and astrology. Overall, the goal was to create key art that reads as cheeky, fearless comedy, that doesn’t take itself too seriously.
Client
Credits
Illustration by Rachelle Baker
In Situ
Merchandising
The goal with merchandising for this show was to capture fan joy around the show itself, but also create products with broad enough appeal to attract buyer and listeners that hadn’t already been introduced to the show. To do this, we pulled quotes from the show and designed products within the visual brand established by the key art. This line of merch for became the best-selling line of merch within Realm’s network, second only to Orphan Black: The Next Chapter.