Graphic Design
Critics Carousel
Background
After the critics embargo expired for The Regime, I worked directly with the marketing team to design social assets to promote the top reviews.
Brief
Pair unit photography from The Regime with select critic quotes to create social assets.
Client
HBO
Team
Lynn Kim, Ryan Cronin
Graphic Elements
I incorporated a framing element that begins and ends with a baroque-style flourish and continues across assets to create a sense of continuity across the social carousel as a viewer swipes through, but also to emphasize the sense of decorum and enclosure that defines the characters lives within the series. The distressed texture added to the graphic elements creates a sense of depth and a feeling of antiquity, while also hinting at the dissolution of the order that initially dominates the characters’ world.
Type Treatment
We opted for fixed width type lockups that allowed us to create a sense of hierarchy within the quotes. This gives the type a clean look, while also allowing for visual interest.
Results
This static social carousel outperformed the video content promoting the show that week, accumulating nearly 12K responses, and was thus incorporated into the paid media campaign for the show.