Brand Design, Merchandising
Family Room Films
Background
Family Room Films is an event series based in Chicago that focuses on creating community around watching cult classic films in the founder’s living room. An alternative to a traditional theater viewing experience, Family Room Films is about getting comfy and chatty, creating an experience where the film viewers are the real stars.
Brief
Develop a brand identity for a series of movie watch parties. It should feel welcoming, casual, and a little silly.
Client
Family Room Films
Brand Board
Logos
Funky, custom letterforms for FILMS that feel like they have indiviual personalities to reflect the vibrant and diverse community of Family Room Filmgoers.
A playful arched placement of Family Room to add movement and whimsy while creating effective type hierarchy.
Color Story
A deep, hyper saturated color palette that feels like it could exist in both a cozy movie theater and on an alien planet.
Graphic Elements
Stars and sparkles for a celestial disco feel, amorphous gradients for extraterrestrial fun, and a slight grain and occasional glow for a dash of old Hollywood vibes
