Brand Design, Brand Strategy, Web Design, Copywriting
IMAGINE THAT FILMWORKS
Background
Videographer and iMagine That Filmworks’ founder Kevin Quinney was looking to expand his own creative practice, and uplift fellow Black creatives in the industry by founding a creative agency.
Brief
Create a new brand identity for a creative agency focused on bringing together Black and other BIPOC creatives to disrupt the industry.
Imagine That Filmworks Founder, Kevin Quinney
"Kyndal was super easy to work with. Most of the time I had no idea what I wanted but she was able to come to the table with ideas which helped me a ton! I’m very pleased with my rebranding and everyone thinks my logo is dope as hell! You can go to hell if you don’t think it is. ✊🏽”
Brand Board
Logos
Variable logos built with custom letterforms inspired by blueprints and camera viewfinders to celebrate the creative process and lend a behind-the-scenes feeling to the brand.
Color Palette
A warm take on black and white that allows the agency’s work to speak for itself, but also feels immersive, with a tinge of retro funk.
