Brand Design, Brand Strategy, Creative Direction, Copywriting, Event Production
FUND ABORTIONS POPUP
Background
Fund Abortions Popup is an event series co-founded and produced by myself and Lillian Solien Greer to raise funds, create conversation, and invigorate our communities to continue to fight for a future where abortion is seen as essential healthcare. We design, screen print, and sell sustainable apparel at popup events in addition to partnering with local Brooklyn artists to curate live performances. All proceeds are donated to Holler Health Justice, The Brigid Alliance, and New York Abortion Access Fund.
Brief
Develop a brand identity for a series of fundraising events using fearless language and nature photography to create a bold and cheeky tone of voice.
Client
Credits
Including photography by Lillian Solien Greer.
Design, Creative Direction, & Event Production in collaboration with Lillian Solien Greer.
Events
Brand Board
Logos
Variable logos inspired by DIY stencils and stamps to emphasize the grassroots nature of the initiative and the organizations it works to fund.
Typography
Bold and geometric typeface for logos and headlines stacked to give a sense of strength.
Color Story
Bright playful colors drawn from spring florals to create a friendly and playful vibe.
