Brand Design, Naming, Packaging Design, Copywriting
Big Booty Coffee
Background
Big Booty Coffee is a café and coffee roaster that aims to divorce our understanding of coffee from a culture of productivity and instead position your daily coffee as an opportunity to sit down, slow down, and indulge.
Brief
Create a new brand identity for a local café and coffee roaster that celebrates coffee as self-care.
Client
Self-Assigned
Brand Board
Logos
Upside down heart used to create the shape of a booty to give the brand a sweet and playful vibe. Bold, curved letterforms fit within the shape to create a sense of softness.
Color Story
Analagous color palette inspired by the tropical landscapes of the Bean Belt, the region between the Tropics of Cancer and Capricorn where most of the world’s coffee beans are grown.
Graphic Elements
Repeated heart shape pulled from the logo to create patterns that feel cozy and nostalgic.
