Graphic Design

House of Drag

Background

HBO’s Human By Orientation was throwing a premiere party in collaboration with Fagtasia to celebrate the season 2 premiere of the hit show House of the Dragon. The goal was to create a logo and branded social media toolkit that infused the high profile HOTD brand with the spirit of drag and the Brooklyn queer community.

Brief

Create a logo and branded social media kit for the House of the Dragon Season 2 premiere event, House of Drag.

Client

HBO

Team

Tom Haskard, Lynn Kim, Michael Hagos

Invitation

Logo

We used the House of the Dragon logo as the foundation and incorporated a disco ball to bring the high profile brand into the drag and New York City ballroom scene. Rather than replace the letter O with a disco ball, we opted to build it into the signature House of the Dragon and Game of Thrones brand O to create a custom icon for the event that felt as though it existed firmly within both the drag and Westerosi worlds.

Process

I created the initial proof-of-concept mock for the logo and then worked with a 3D designer (Tom Haskard) who brought the final iteration to life.

Social Media Brand Kit

Again building off of the established House of the Dragon brand, with a bit of added glitz, we created borders, overlays, and gifs for the marketing team to use during the event to create branded instagram stories for HBO’s handle @HumanbyOrienation.