Brand Design
ONE OF MANY STUDIO
Background
One of Many is a design and consulting studio that exists at the intersection of immersive experiences and social change. After hosting their first artist retreat in Wadi Rum, the founders were looking for a rebrand that better reflected the brand’s mission.
Brief
Create a new brand identity that positions One of Many as a new type of wellness brand, re-centering indigenous voices and practices.
Brand Board
Logos
Variable logos to featuring letterforms that flow into one another to create a feeling of effortlessness and repeated forms within the letter “O” as a nod to echoes and sound waves.
Color Story
Rich, earthy tones pulled from desert landscapes paired with a cool grey inspired by the iridescence of the founders’ singing bowls to create an ethereal contrast. Gradients are used to allow for moments of both groundedness and ascension, suggesting movement and growth.
Graphic Elements
Repeated and fading undulating lines inspired by tree rings and ripples to emphasize our interconnectedness,
